Kate Middleton has just made history — and it could give a powerful boost to many British brands.

For the first time since 1910, the title of Princess of Wales now carries with it the power to grant Royal Warrants — an official stamp of approval from the monarchy that’s long been considered one of the most prestigious endorsements in the UK.

Kensington Palace confirmed this week that both Prince William and Princess Kate have been authorised by King Charles to begin issuing Royal Warrants from 2025 onwards. The announcement marks a significant milestone, as Kate becomes the first Princess of Wales since Queen Mary (then Princess Mary of Teck) to receive this privilege.

Ian Patrick, Private Secretary to the Prince of Wales, described the couple as “delighted to be able to recognise and celebrate British industry, creativity and skills through the granting of Warrants.”

Royal Warrants, awarded to businesses that supply goods or services to the royal household, are valid for five years and allow the chosen companies to display the royal coat of arms on their products and marketing. It’s a mark that often translates into huge commercial value — and immediate public trust.

Among the latest companies to receive a warrant are Camel Valley, a Cornish sparkling wine producer; Welsh knitwear manufacturer Corgi Hosiery; and even Queen Camilla’s longtime hairdresser, Jo Hansford. Many of these brands have reported a significant uptick in demand following the recognition.