“Even in tough economic times, people still look for small comforts, things that bring them happiness,” she explained.

As of now, As Ever ships to all 50 states, with plans underway to expand internationally.

Some have criticized the brand’s pricing—which ranges from $9 to $28—but Meghan was quick to clarify: “Most of our SKUs are priced under $20.”

“For me, even as the brand grows, it’s important that everything continues to feel accessible,” she added.

Alongside As Ever and her recently released Netflix lifestyle series on March 4, Meghan has also launched a new podcast. Just yesterday, April 8, the debut episode of Confessions of a Female Founder was released.

“I’m sharing my experience in real-time, not after the fact, not with the clarity that comes with hindsight,” she said.

“Even though it’s made for a pretty packed schedule… it just felt like the right way to honor the story being told.”