As scrutiny around Andrew continues to rise, royal watchers have picked up on a quiet shift involving his eldest daughter. Princess Beatrice has been using a different name, a change that has become more noticeable in the wake of King Charles’s decision to remove Andrew’s royal titles. The former Prince now goes by Andrew Mountbatten Windsor. He is also barred from using the Duke of York name along with several other honorary titles.

Andrew had already stepped back from his styles to avoid drawing attention away from the work of the King and the wider royal family. His former wife, Sarah Ferguson, had long been known publicly as the Duchess of York, yet she too will no longer be permitted to use that title.

Beatrice Steps Back from Royal Branding

Beatrice has also adopted a new moniker, though it appears she began doing so years earlier. On her business website and on LinkedIn, the thirty seven year old makes no reference to being a Princess and avoids using HRH or any royal logos. Instead, she identifies simply as Beatrice York.

Many royal fans noticed this shift before the latest developments. One wrote in 2024 that Beatrice and her sister Eugenie were both known professionally as Beatrice and Eugenie York. The comment added that although their backgrounds may have opened doors for them, they did not insist on royal styling in their workplaces.