Two doesn’t always mean better than one.

Prince Harry and Meghan Markle haven’t been seen together publicly in over a month, leading to speculation about potential trouble in their marriage.

However, a public relations expert suggests their separate appearances have nothing to do with their personal relationship.

Instead, Ed Coram James believes the decision is strategic and tied to business and rebranding efforts.

“Since their wedding, Harry and Meghan have built a specific brand,” James shared with GB News. “That brand has always been about them as a duo—whether you call it ‘Harry and Meghan’ or ‘the Sussexes,’ the two have become inseparable in the public’s mind.”

But according to James, the couple’s unified image has recently become “toxic.” He argues that their recent individual public outings are a calculated effort to establish separate, more marketable identities.

“After the Oprah interview, where they escalated tensions with the Royal Family into what felt like an all-out conflict, their joint brand has steadily lost appeal,” James explained. “It’s reached a point where big-name companies are hesitant to associate with their shared image due to its negative connotations.”