The company also addressed rumors of a turkey recall, confirming to *USA Today* that no such recall is currently in place. Reports on PETA’s own website confirmed that the abuses occurred between April and July 2006, during an undercover investigation at a Butterball facility.
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Two days after sharing the video, PETA announced plans to confront Thanksgiving shoppers outside Janssen’s Market in Washington. They will use a “Hell on Wheels” truck, designed to look like a turkey transport vehicle, to raise awareness about animal cruelty.
The truck is covered in images of turkeys packed into crates and will play sounds of distressed birds, along with messages encouraging shoppers to choose vegan alternatives. This effort is part of a 30-state tour aimed at educating people about the emotional complexity of turkeys and advocating for cruelty-free holidays.
This is how all turkeys deserve to be handled ? The only way to ensure your #Thanksgiving turkey wasn’t horrifically abused is to leave them off your plate! #ButterballTurkey
? : @TheGentleBarn pic.twitter.com/ZcCxF0EF8h
— PETA (@peta) November 26, 2024
PETA’s bulletin notice lists vegan Thanksgiving options such as hazelnut and cranberry roasts, Gardein’s Plant-Based Turk’y Roast, and Tofurky’s Plant-Based Roast & Wild Rice Stuffing, which they claim are widely available.
In addition, PETA shared a video on X (formerly Twitter) showing a woman gently interacting with a turkey on a farm. The post urged people to consider leaving turkeys off their Thanksgiving plates, stating, “This is how all turkeys deserve to be handled ? The only way to ensure your #Thanksgiving turkey wasn’t horrifically abused is to leave them off your plate! #ButterballTurkey,” PETA hopes their efforts will inspire more compassionate choices and reduce the demand for turkey products during the holiday season.
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